It provides a tailored interface for the service oriented towards music streaming , allowing users to browse through songs and music videos on YouTube based on genres, playlists, and recommendations. The service also offers a premium tier, which enables ad-free playback, audio-only background playback, and downloading songs for offline playback. The service will eventually superseded Google Play Music as Google's main brand for music streaming and purchase. The YouTube Music app was unveiled in October and released the following month; its release came alongside the unveiling of YouTube Red , a larger subscription service that covers the entirety of the YouTube platform, including the Music app. Although redundant to Google 's existing Google Play Music All Access subscription service, the app is designed for users who primarily consume music through YouTube. On May 17, , YouTube announced a new version of the YouTube Music service, including a web-based desktop player and redesigned mobile app, more dynamic recommendations based on various factors, and use of Google artificial intelligence technology to search songs based on lyrics and descriptions. YouTube Music became available on Google Assistant smart speakers including Google Nest smart speakers on April 18, , with feature-limited ad-supported playback available for non-subscribers in only a limited number of countries.
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Google Play Music failed to attract as many subscribers as rivals such as Spotify and Apple Music, despite being pre-installed as the default music app on millions of Android phones. YouTube Music will offer more than 60 million songs to stream, but will not have a download store to buy music. The messaging was very confused," said Joseph Evans, head of tech at Enders Analysis. Google Music was launched in It let users store their existing music collection in the cloud, and buy more songs to download. It was later rebranded Google Play Music and added music streaming in But the reality was that few people, especially younger users, needed to upload music to the cloud. A streaming service was enough for them. He agrees that the decision to brand the service Google Play Music was "interesting" because "Google doesn't scream entertainment and media".
A new music streaming service from YouTube This is a completely reimagined music service with official releases from your favorite artists. Just search the lyrics or describe it. If you subscribe via iTunes: Payment will be charged to iTunes Account at confirmation of purchase. Subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period. Account will be charged for renewal within 24 hours prior to the end of the current period at the rate of the selected plan. Subscriptions and auto-renewal may be managed by going to Account Settings after purchase. Version 4.