A trademark also written trade mark or trade-mark  is a type of intellectual property consisting of a recognizable sign , design , or expression which identifies products or services of a particular source from those of others,   although trademarks used to identify services are usually called service marks. A trademark may be located on a package , a label , a voucher , or on the product itself. For the sake of corporate identity , trademarks are often displayed on company buildings. It is legally recognized as a type of intellectual property. The first legislative act concerning trademarks was passed in under the reign of Henry III , requiring all bakers to use a distinctive mark for the bread they sold.
Protect your trade marks and designs in the European Union.
A trademark that meets all three criteria will prevent your trademark from being registered because it creates a likelihood of confusion. Search our trademark database TESS. Searching is only one part of a thorough clearance search. There may be trademarks that are not in our database that have rights over yours.
What trademarks are, how they can benefit you or your organization, and why registration is important. Search and study trademarks, including all marks that were cancelled, expunged, abandoned or refused. The role of the Trademarks Opposition Board and information about opposition and section 45 proceedings. All related publications. You will not receive a reply. Skip to main content Skip to "About government".
A trademark is a recognizable insignia, phrase, word, or symbol that denotes a specific product and legally differentiates it from all other products of its kind. A trademark exclusively identifies a product as belonging to a specific company and recognizes the company's ownership of the brand. Trademarks are generally considered a form of intellectual property. A trademark can be a corporate logo, a slogan, a brand, or simply the name of a product. For example, few would think of bottling a beverage and naming it Coca Cola or of using the famous wave from its logo. Individuals and companies have products or services trademarked to protect the product from being used without the permission of the source company. Most countries have patent laws that are designed to protect against copyright infringement. Although most countries have agencies through which businesses can have their products trademarked, international copyright regulation is more complicated than in the U. A company or individual does not need to register a trademark to receive protection rights, but there are certain legal benefits to registering the mark with the USPTO. Trademark and copyright law rarely overlap, but it can happen—for instance, when a graphic illustration is used as a logo, the design may be protected both under copyright and trademark law.